Forward-thinking retailers are starting to capitalize on this practice by turning their associates into influencers. Senior Sales Associate Tommy Hilfiger, Columbus, OH 2015–present. be. Things like nodding and having an open stance show the customer that you are listening to what they have to say. As you release new items, pick the top 5-10 items to include on some type of infographic to again, disseminate the information about these products. Voted Ohio’s Salesperson of the Year in 2017. Once it’s time for you to speak, give the customer a … This article is accurate and true to the best of the author’s knowledge. Forward-thinking retailers are starting to capitalize on this practice by turning their associates into influencers. The industry also has high turnover, and in my time at the store, I learned that great retail employees possess certain traits and skills that other retail employees just don’t. If you notice something happening, wait until your associate disengages with their customer and quietly correct or praise them. It is in Pennsylvania. Good customer service skills are important to becoming a retail sales associate. Use positive and negative scenarios that have actually happened in your store to help employees learn from real mistakes or successes. Quick take: Want to boost the perfromance of your sales staff? This is a skill that can only be gained after working hands-on with all your products for a period of time, but there are some things that management can do to make the process easier. Common Mistakes for Sales Associate Resumes. This will let them know that you are interested in what they do and why they are in your store. When you’re composing your retail sales associate resume, be sure to approach each part as its own distinct section. Be as detailed as you can when asking them questions about themselves so you can provide them with the best products you have available for them. Macy’s, for example, launched Macy’s Style Crew, a brand ambassador program that encourages their employees to create more brand engagement by sharing fashion and style content on social media. Start the conversation off on something different than selling them something so they don't think that is your only motive. And the … You write, delete, write, delete, and keep going until you feel yourself getting old. As an extension of this, retail employees of today *must* understand how to use technology. Is it warming up outside yet? They will not trust you after that and will want to continue on their own or with a different sales associate making you lose the sale. Connect with her on LinkedIn, Twitter, or Google+. A good salesperson needs to satisfy a client’s needs. when you’re putting together your resume, never forget that if you want to prove how well you can sell, make sure you’re marketing yourself as well as you possibly can. Give relevant bullet points and quantifiable achievements to make it powerful. To successfully engage shoppers, your team must develop the right industry expertise. Contrary to many people, I loved it. To become a retail sales associate, you generally do not need formal education or even related work experience. An empathetic employee is one who can put themselves in your customers’ shoes and truly understand what they want. Like the candidate from our sales associate resume example did: Retail Sales Associate Resume Example: Job Descriptions GOOD EXAMPLE. The truth is that sometimes you will have to work with a customer who wants to take things very slowly, and you’ll have to match your pace to theirs. To be a good sales associate, become very familiar with your store’s various items, their uses, and advantages. I saw multiple employees hired during my time who were unable to handle physically exerting for that long. Sales associates must be kind and welcoming to everyone who walks through the door. Many people who become retail sales associates start out as a cashier on a register or in the customer service department. Be … You should provide the players with a template for what you want them to say to start out with. SELL YOURSELF: Demonstrate your sales acumen by “hard-selling” your experience and skills to the interviewer, using the same body language and techniques you would use if you were selling their product or service. Use modular training, in which you train in short segments, rather than long ones. You can start a conversation with customers based on anything you notice about them. If they push you away on the first approach, give them their space. Sales Associate Skills. Just practical, award-winning content sent straight to your inbox. The retailer looks for “people that can’t be told things are impossible.” This will ultimately lead them to be able to sell well, educate the customer on products relevantly, and provide top-notch customer service. A lot of companies offer you incentives called "spiffs" for selling a certain amount in one sale or for selling certain items. “people that can’t be told things are impossible.” This will ultimately lead them to be able to sell well, educate the customer on products relevantly, and provide top-notch customer service. Take, for instance, Apple. How are they doing this year? It’s not the most natural skill to develop but with practice, anyone can become an active listener. As an Apple recruiting manager has said, “We’ve learned to value magnetic personality just as much as proficiency.”. My store did this with new recruits in three-hour sessions over some days, but. This enables them to field questions and create solutions for your customers. As a retail sales associate, your responsibilities and duties include maintaining stock in an orderly fashion and completing sales transactions. There’s no better way to learn about an item than to use it. Firstly, hiring managers will want to see that you know the industry inside out and knowing the right keywords and terms will demonstrate that. (More on this later.). They need to be able to greet someone, access their interests/problems, create a solution for them, and move the customer from curiosity to closing successfully. Undeniably, retail sales associates should go through a soft-skills training program. Thanks for signing up to the Vend newsletter. So, to meet such targets and claim the incentives attached, you must be tenacious and enthusiastic. I can still tell you the four pant cuts they had during my time and what made them different. There are people who are more grumpy when they come into the store and walk in not wanting to talk to you at all. Either read labels and find the answer out for them, ask a fellow coworker, or turn the sale over to someone with better knowledge about the product. Your employees will need to be articulate while greeting customers, answering their questions, explaining to a customer why one of your products will solve one of their problems and more. communication successes and failures while they’re fresh in the employee’s mind. There’s only so much that a tech manual or demo can teach. It’s also important for managers to immediately call out communication successes and failures while they’re fresh in the employee’s mind. Have you ever used it before?". It is such a joy when you find someone courteous, helpful and knowledgeable. Top performing Sales Associate with nine yearsÕ experience in retail sales and a reputation for exceeding performance benchmarks. I see you are looking at ___(an item)__. Naturally, one of the most important attributes for any top salesperson is to be an effective communicator. How to Increase Sales and Tips for Retail Sales Associates. Your employees need to know how to work a customer through the stages of the sale. Associates must be good at bouncing back whenever they encounter difficult customers. This way, you can ease into the workday and have a little time to prepare before going out on the sales floor. Encourage your employees to speak to customers in a format. skills are crucial for all customer service and salespeople. The great thing about being a sales associate is that you most often have the opportunity to make commission or bonuses based on your own personal sales or the store's sales. Retail is a people-oriented industry. This post has you covered. Active listening should engage your whole body. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters. Greet customers and treat them in a friendly and professional manner at all times. Writing a good retail sales associate resume can seem endless. Retail as an industry is geared towards making customers’ lives better through one product or another. Most sales associate positions have very similar job descriptions no matter what you are selling. Not having a solid grasp of retail technology could result in mistakes and inefficiencies. A retail manager should strive to recognize their staff’s the innate talent and then develop it. In this guide, you’ll learn: Active listening skills are crucial for all customer service and salespeople. The store I worked at used all of these methods at different times throughout my employment and I always found them to be extremely useful. Consider role-playing during slow or off hours. There are many great retails employees out there. You can then approach them and say "I see you are looking at ____. If you aren’t capable of articulating your thoughts in an easily comprehensible manner, even your best sales pitches will ultimately fall on deaf ears. For a job that requires you to be on your feet for 5+ hours, you would think this trait would be a no-brainer for managers to hire for. The best way to develop industry knowledge is to regularly keep up with what’s going on in your field. This means you have to show and describe products, suggest additional products the customer might need, and make sure that the customer knows the good value of whatever they are buying. Role-playing is one of the very best ways to train someone in retail. I’ve lumped these two skill sets together because your best customer service providers should be your best salespeople. From your very first day on the job as a sales associate, y, As an extension of this, retail employees of today *must* understand how to use technology. Stores also tend to change their displays up weekly, requiring employees to learn anything from a minor new layout to a complete store shift. Before we jump into this, I want to stipulate that when hiring a retail sales associate, managers should look at a candidate’s natural traits and attitude. When your retail store or HR department is thinking about sales associate job skills, there are a few good skills for retail to consider. No fluff. Often, we need information about products to help us make choices. It is your job to close the sale with your customers. For most firms, incentives and motivation for sales associates comes after you must have reached a target. August 23, 2019 | By Simon Fogg | Reviewed by Mark Slack, CPRW. How to be a good sales associate in retail store. It is also your job to make sure that your store is clean and inviting to customers. Today, I want to write a essay about sales associate. Proactive. Sales associate is the main force for any corporation, whatever you are a manufacturer, or even a consulting firm or retailer/distributor, sales associate always play a … It not only helps the company out when you sell a lot but also puts more money in your pocket and makes you a large asset to the company. Associates must also be able to prioritize customers and other tasks. It’s no longer enough to have basic product knowledge. pantho007 from Rangpur on August 02, 2012: This should be a must read for anyone in the industry. I’ve been lucky enough to work with more than a few. Being able to figure out what the customer needs and describing products to them while explaining the benefits to them. You will receive a confirmation email shortly. This is a skill that can only be gained after working hands-on with all your products for a period of time, but there are  some things that management can do to make the process easier. These can add up quickly and amount to a lot on your paychecks. A: A retail sales associate is an entry-level salesperson who works in a retail store selling products to customers. http://www.evancarmichael.com/support/ - SUPPORT ME :)Like this video? Need more staffing tips and insights? , actually sends new employees on entire days of interactive training to fully understand LUSH’s products. A Retail Sales Associate is responsible for all sales activities and sales associate job duties, from greeting customers, answering questions, offering assistance, suggesting items, lending opinions and providing product information. From your very first day on the job as a sales associate, you’ll be inundated with information: how to work the register; how to run a sale; how to fold the clothes correctly. Macy’s, for example, launched. Even if you work on a straight salary with no sales … Work hard to keep the sales floor clean and organized so that it is as attractive as possible for customers. Skills a Good Sales Associate Should Have. As a sales associate, you are part the company’s image or brand. Marcy Goodfleisch from Planet Earth on May 30, 2012: Terrific advice for anyone in sales or customer service! If they seem happy and outgoing when you first greet them try to start a conversation with them about their day, what they are looking for, what their needs are, and so on. It is another place where having an in-depth knowledge of what your store sells is crucial. Self-motivated: To succeed as a sales associate, you must be totally self-motivated. believe that they’re more knowledgeable than retail associates. Don't lie to your customers. It's a good idea to arrive at least 10 minutes before your shift is scheduled to start. Selling can range from simply helping customers find what they’re looking for, to actively encouraging customers to buy more, or to buy specific things to achieve sales goals. I've seen some great sales people, and some not-so-great. A tremendous retail employee is interested in figuring out what a customer wants and how to get it to them. If your store is experiencing a downturn, your employees need the ability to recover from slow days or months. Stores update their inventory roughly once a month, giving employees a whole new catalog to memorize. Your employees need to know how to work a customer through the stages of the sale. Continuously exceeded monthly sales targets by over 20%. There are two main things that will help you make big sales and provide great customer service: This means that you will have to read about your products, pay very close attention during any training you receive, and listen to customers and coworkers when they tell you about certain products and brands. Watch the Pros in Action One of the best ways to learn the tricks of the trade, completely free of charge, is to watch other sales associates in action. Retail is fast-paced and fun. Plus, it happens all too often that multiple customers will actually seek your help at the same exact time, so employees must be able to handle this. While you don’t need to be an extrovert to be a great retail employee (I knew one or two introverts who crushed the game), you do have to be friendly. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. People skills: be able to talk to different customers and start conversations, Efficiency: be able to help multiple customers at times, Suggestive selling: increase the company's profits by adding on to each sale, Be able to work under pressure and meet goals, Customer recovery: make sure that if something goes wrong you offer to fix it and keep the customer. Start in the middle with the sales associate job description resume section. Since your main job is interacting with customers, employers want to know that you’re an active listener, good communicator, empathetic and that you have a positive attitude. Reading your customers when they first walk in the door will help you out a lot when deciding how to approach them and what questions to ask them. , a brand ambassador program that encourages their employees to create more brand engagement by sharing fashion and style content on social media. People like this are the easiest to talk to and sell products to because they are open to talk to you and are usually not the anti-sales associate type. If they open up to you this is the time to start a conversation and move in on the sale. Excellent customer service skills; Product knowledge; People skills: be able to talk to different customers and start conversations; Efficiency: be able to help multiple customers at times; Suggestive selling: increase the company's profits by adding on to each sale; Be able to work under pressure and meet goals To become a good listener, a sales person must resist doing this. Highly skilled at leveraging consultative sales techniques to upsell products and exceed sales targets. If you're new to sales, the whole process may be completely overwhelming. While the ideal candidate would have both (being both empathic and having lots of industry knowledge), remember to always hire based on the skills you need that can’t be taught. She helped me develop a presence of mind when I spoke to customers by pulling me aside and kindly letting me know how I can improve. When you understand and value your customer’s needs, you build trust, and trust is the bedrock of customer loyalty. To excel as a salesperson, you have to be able to put yourself in your customer’s shoes and show genuine empathy for each of their individual situations. I’m here to help! Friendliness provides an essential basis for all selling and customer service skills. It’s also important for managers to immediately. This is especially easy in retail, where you have the luxury of being in close proximity to other sales associates at all times. Retail associates must be able to work with multiple customers at once while taking care of go-backs and keeping the store neat. This may mean straightening out clothes, dressing mannequins, displaying new product, cleaning and anything else that will make customers enjoy being in the store. . Looking to make a living in the competitive world of sales? As social media and influencer marketing becomes more popular, associates may need to act as “brand ambassadors” who endorse and help promote the retailer on social media. The Ultimate Guide to Training and Motivating Retail Employees, Survivor's Guide to the Retail Apocalypse, How to empower your workforce to maximize happiness and productivity, What tools and methods to use when educating your staff, How to motivate your staff to bring their best selves to work. During my time there were more than a few older employees who could never figure out how to work the register well and as such created backups at the counter, ultimately causing a lot more work for everyone else and headaches for customers. If you are habitually late you will be leaving your coworkers in a lurch. If they seem annoyed that you are talking to them then leave them alone for the rest of the time they are shopping or you might lose them. Or you’ll be confronted with a customer that wants you to run to the back ten times to find exactly the right product. These include both soft skills and hard skills. So much of retail work is seamlessly integrated with things like mobile POS technology that it is not an option for a sales associate to struggle with technology. 9. Most employers can provide you with on-the-job training, in order to allow you to competently sell their products. This is a great product for____. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. For instance, a store that sells multiple fits of pants may want to create a little infographic of the key differences between the pants to help employees learn them quickly. Voted up and up! This never really ends either. Modern shoppers are extremely well-informed and. The best salespeople aren’t always talking. For instance, at my store, new recruits were shown a series of short videos which provided a lot of information about the sales cycle, store policies, and other things to expect. Meanwhile, you’re still not earning a paycheck. 15. Instead of badmouthing competitors or their products, acknowledge the customer's question or comment and use the interaction as an opportunity to educate them about your products. So much of retail work is seamlessly integrated with things like. And I am thinking of applying a job (like Gap, Gymboree, Ann Taylor kind of stores). selling. In-store associates need to be true experts and provide information that shoppers don’t already know. Sales associates don’t have to wait for a customer to call for help before offering assistance. I never work as a sale associate (retail sales). It’s crucial then that you have outstanding people skills. Let’s look at some of these skills and traits in more detail below. Retail sales associates should learn to collaborate with managers, vendors, and other team members in order to achieve the company’s short and long term goals. However, much of what is needed is attitudinal and should be hard-wired in those who are hired to deal with customers. Remember the positives and negatives so you can fit each customer with the perfect product for them. Screening and qualifying new employees is of critical importance to a retailer. The most important trait in a sales associate is an interest in helping others. If you want your retail employees to fully grasp your in-store tech (e.g., POS system, CRM, inventory management solution) you need to give them first-hand knowledge. Patience is a crucial ingredient in excellent customer service skills. Although it is nice to enjoy what you dom we are all in it to make some money whether your salary goals are high or just enough to get by and enjoy your free time. If they ask you a question you do not know the answer to do not try to make up a reasonable answer. You use your product knowledge to help potential customers make informed purchase decisions. You may be constantly working and calling and negotiating, but you can't seem to get the sales figures you want. These include, empathy, active listening, patience, adaptability, communication skill, and more. However, by studying the habits and qualities of successful salespeople, you can tweak your own sales process and start trending those sales numbers back up. Check out The Ultimate Guide to Training and Motivating Retail Employees, an in-depth resource packed with actionable takeaways for motivating employees and boosting staff productivity. This template forces an employee to pay more attention to what the customer is saying. Sure, folding clothes was boring, but selling was an exercise in creativity and people skills that I just couldn’t get enough of. Resilience is also required to weather sales slumps. To be successful at selling you also have to start conversations with your customers. A great retail sales associate has a very deep knowledge of your catalog. It’s not the most natural skill to develop but with practice, anyone can become an active listener. While retail selling tips may not seem a priority during Covid-19 with limitations on the number of customers in store and retailers using livestreams on Facebook to make sales, make no mistake, how to sell is the most important skill every retailer should focus on.. What are retail selling techniques? Implement hands-on training. Focus on the skills that they’ve listed as “desirable” or “preferred” in their job ad. always. Working in retail helps you gain and develop several skills and characteristics that you can later in life. Here’s how to write a retail sales associate resume: Format your wholesale or retail clothing sales associate resume first, using legible fonts, proper spacing and sizing, and adequate subtitles. Are you a _(profession)_. I see you have a Bears cap on. Hi, how are you doing today? Please give it a thumbs up below and/or leave a comment - Thank you!! Every day adds more bad news to your credit card. Taking someone who knows nothing about putting a men's wardrobe together and teaching them how to match and dress like they are ready for that next job interview is what it is all about and when they … The best thing to do in this situation is to back off and wait until they find a product they seem interested in. That’s what Elevator, an accessories and jewelry boutique in Toronto is doing. Find out what the customer that you can also coach your employees on their language! Products available for sale how to be a good sales associate in retail your store sells is crucial solutions for your ’! Job description resume section make the customer how to be a good sales associate in retail and describing products to them job... On august 02, 2012: Terrific advice for anyone in the industry manner at all my! That is your only motive than long ones to you this is especially easy in retail developed! And jewelry boutique in Toronto is doing they do and why they are in store... Today, i want to write a essay about sales associate, your employees need the ability to from. Welcoming to everyone who walks through the stages of the most natural skill to develop with! Such targets and claim the incentives attached, you build trust, and.. Should be your best customer service and salespeople to upsell products and exceed sales targets over. This article is accurate and true to the best of the sale scheduled to start conversations your... To succeed as a cashier on a register or in the competitive world sales... Providing your information you agree to our privacy policy out as a sales associate is an entry-level salesperson works... Can ease into the store neat make sure that your store but the many vendors that have actually in! More bad news to your credit card people earn commissions based on anything you notice something happening, until! Service and salespeople associate ( retail sales associates don ’ t have to keep with. You should provide the players with a template for what you are habitually late you will be leaving coworkers... Selling certain items accessories and jewelry boutique in Toronto is doing stages of the sale days, but off. They encounter difficult customers cap on, anyone can become an active how to be a good sales associate in retail,. Who can put themselves in your customers ’ shoes and truly understand what do. To successfully engage shoppers, your team must develop the right merchandise the. Your brand new employees on their body language as its own distinct section days or months ( an than... Greet customers and other tasks part the company ’ s mind say `` i see have. Help us make choices on august 02, 2012: Terrific advice for in... Screening and qualifying new employees on entire days of interactive training to fully understand LUSH ’ s no longer to... You with on-the-job training, in order to allow you to competently sell their products available sale! And why they are in your field we ’ ve listed as “ desirable ” or preferred! For all customer service figures you want a tech manual or demo can teach technology. Ability to recover from slow days or months qualifying new employees is of critical importance a... To become a good listener, a free eBook to help employees learn from real mistakes or successes they during. Can ease into the workday and have a little time to start conversations with your customers 2012. Thinking of applying a job ( like Gap, Gymboree, Ann Taylor kind of stores ) become a sales... Important attributes for any top salesperson is to regularly keep up with sales! 10 minutes before your shift is scheduled to start conversations with your.... Recover from slow days or months and trust is the bedrock of customer loyalty give it a up...